Whatever Your Thing, We're In: My Starbucks Chilled Coffee Campaign 

Some projects ask you to sell a product. The best ones ask you to just be yourself — and let the product find its place in that honestly.

That's the brief I was chasing with my latest collaboration: a campaign built around Starbucks Double and Triple Shot Chilled Coffee, centred on the one thing that ties my studio days to that drink — energy.

The Idea: Your Energy, Refreshed

There's more choice on the shelf than ever, and a chilled coffee isn't going to change anyone's world — it doesn't need to. What it can do is meet you exactly where you are, in the middle of doing your own thing, and keep that energy going.

For me, that "thing" is the studio: the push through a big canvas, the moments where the work demands more focus, more drive, more of that "just one more layer" energy. The idea was never to make the coffee the hero of that story. It's there in the background, part of the rhythm of the day, refreshing the energy I already bring rather than creating it.

Power in the Process applies just as much in front of the camera as it does at the easel — whatever your thing is, this is just there for it.

The Details

Two vertical films, built for Instagram and TikTok. Both are set to an original track made for the campaign by producer and DJ Jax Jones — honestly one of my favourite parts of the whole process. They went up on my own profile first, with a collaboration with the Starbucks Chilled Coffee channels following.

Looking Back

The films went live in May 2026, and it's been such a fun one to see land. Pulling back the curtain on how a studio day, a chilled coffee, and a lot of process turned into a campaign that still felt like my story is exactly the kind of collaboration I want more of.

Missed it the first time round? Catch both films on my Instagram and TikTok, and keep an eye on my socials for what's next.